From marinating steaks in a secret blend to creating home team themed cocktails to bringing advanced grill-ware to the stadium, Jim Beam^® knows that true fans strive to make each pre-game warm up and tailgate event the best. To give these tailgate kings their rightful respect, the world’s No. 1 Bourbon has launched a search for the best pre-game warm upper in the country, in the form of an online video contest starting this week.

The contest—which lives online at www.jimbeam.com/pregame—invites consumers of legal drinking age to submit videos demonstrating what makes their pre-game the boldest in the country. The grand prize winner of the contest will win the ultimate prize: a trip for four to attend Football’s Huge Game in Dallas.

In addition to the contest, consumers can also visit www.jimbeam.com/pregame to:

-          View and submit their favorite pre-game food and cocktail recipes

-          View and submit photos of their pre-game warm ups

-          Vote in tailgate-related polls and join in on tailgate-related discussions

The countdown to the Beamfire has begun!  Zezza and Jim Beam Black® present...Beamfire.com!  

Jim Beam Black is aged for eight glorious years to acquire that signature smooth, full bodied flavor. Eight years is good for bourbon…and good for you too. Gaze back at the life you lived eight years ago and consider: what the heck were you thinking?

Yes, we all have things from our past that we’d like to erase, and now’s your chance. The Beamfire has been lit, and this virtual bonfire needs your help to keep it blazing. So sign up at beamfire.com and start throwing in the things you’d rather forget. That trucker hat you thought was the pinnacle of cool? In it goes. That soul-sucking job you thought you’d never rise above? Toss it on. That relationship that brought you nothing but headaches and heartaches? You know what to do.

Zezza is pleased to announce our recent feature on the TechCrunch blog! The article focuses on our successes with social media contest promotion and features Canadian Club's Hide A Case campaign as an example. When Zezza first began managing the social media components of the Hide A Case campaign, we evaluated the online footprint of CC and knew the brand needed an intense boost in social media promotion... so we got to work. 

Visit TechCrunch.com to read the full article:

http://techcrunch.com/2010/06/30/leveraging-social-media-for-contest-promotion/

Zezza Network & Jim Beam present- Exclusive Kid Rock Download Sales Tools & Marketing Materials.

Zezza Network & Jim Beam present Sales Tools & Marketing Materials for the sales team involved in the Kid Rock & Jim Beam partnership.  Zezza Network developed an interface that allows the sales force to download all of the tools and materials to their iPod Touch for easy access. 

Zezza Network through the Jim Beam website offer an activation guide, exclusive Kid Rock songs, point of sale displays, audio clips, a media support plan, a Kid Rock Q2 ad and a sell sheet.  These were all successfully set up by Zezza to download through an iPod Touch or a computer. 

The first 4 years were spent growing up.  The next 4 years were spent maturing.  8 years changes everything!

Zezza Network and Jim Beam would like to present the launch of the new Jim Beam Black Double Aged Bourbon Website and Facebook Page! 

Jim Beam has teamed up with Zezza Network and Strawberry Frog to launch Jim Beam Black!  Zezza Network is excited to launch the Jim Beam Black website that will be showcased on the original Jim Beam Website, has well as a new Facebook Fan Page that will also be showcased on the Jim Beam Facebook fan page! 

Check out the site and the Facebook page and see why 8 years changes everything!

Zezza Network is working with Jim Beam and ESPN in the launch of the new web series "The Next Round- Served up by Jim Beam" Hosted by ESPN personality and award-winning journalist Scoop Jackson. This online web series will provide Bourbon fans and sports fans with access to the most exciting table in town. Each episode will feature Scoop and various guests—from actors, to athletes, to comedians—discussing relevant topics of the moment.